Fundraising
FUND 2220 - Events that Build Capacity: Taking Events One Step Further
This 36-hour projects-based course is intended for fundraising and community development professionals who want to experience how to turn special events into events that build capacity and connect communities. You will experience how to build an event from conception to completion, while engaging community stakeholders in the process. This course is meant to compliment the MKTG 1120 – Event Planning course. Content includes: how to build volunteer-led events, sponsorship solicitation and the basics of community relationship building.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
Marketing Management
MKTG 1051 - Search Marketing & SEO
Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals. (1 Credit)
Spring/Summer 2012
| May 01-May 29 | 5 Weeks | $170.35 | CRN: 61261 |
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| May 01-May 29 | | | NET |
| Instructor: Lindsay Smith |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |
| Jun 04-Jul 02 | 5 Weeks | $170.35 | CRN: 61264 |
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| Jun 04-Jul 02 | | | NET |
| Instructor: Lindsay Smith |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. |
| Note: Internet delivery format. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |
MKTG 1102 - Essentials of Marketing
Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection. (3 Credits)
Spring/Summer 2012
| Apr 10-Jul 03 | 13 Weeks | $458.97 | CRN: 20345 |
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| Apr 10-Jul 03 | Tue | 18:30-21:30 | BBY NE1 401 |
| Instructor: Margaret Vicic |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 10-Jul 03 | 13 Weeks | $458.97 | CRN: 20358 |
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| Apr 10-Jul 03 | Tue | 17:30-20:30 | DTC 381 |
| Instructor: Erica Halvorsen |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 11-Jul 04 | 13 Weeks | $458.97 | CRN: 50942 |
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| Apr 11-Jul 04 | Wed | 17:30-20:30 | DTC 850 |
| Instructor: Joseph Cuzzetto |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 14-May 26 | 6 Weeks | $458.97 | CRN: 20362 |
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| Apr 14 | Sat | 08:30-16:00 | BBY SE6 112 |
| Apr 21-May 26 | Sat | 08:30-16:00 | BBY SE6 203 |
| Instructor: Barbara Smith |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 14-May 26 | 6 Weeks | $458.97 | CRN: 61258 |
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| Apr 14-May 26 | Sat | 09:00-16:00 | DTC 272 |
| Instructor: Kenneth Wong |
| Note: No class on May 19. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 16-Jul 08 | 13 Weeks | $458.97 | CRN: 50107 |
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| Apr 16-Jul 08 | | | NET |
| Instructor: David Chapin |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |
| May 08-Aug 16 | 15 Weeks | $458.97 | CRN: 59828 |
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| May 08-Jun 12 | Tue | 08:30-11:20 | BBY SW3 3615 |
| Jun 19-Aug 16 | Tue | 08:30-11:20 | BBY SE6 208 |
| Instructor: Donna Serviss |
| Note: Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| May 28-Jun 01 | 5 Days | $458.97 | CRN: 61297 |
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| May 28-Jun 01 | Mon-Fri | 08:30-17:00 | DTC |
| Jun 18-Jun 22 | 5 Days | $458.97 | CRN: 60484 |
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| Jun 18-Jun 22 | Mon-Fri | 08:45-16:45 | BBY SE6 112 |
| Instructor: Michael Coates |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. |
| Jul 10-Aug 16 | 6 Weeks | $458.97 | CRN: 60535 |
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| Jul 10-Aug 16 | Tue/Thu | 17:30-20:45 | DTC 370 |
| Instructor: David Wan |
| Aug 13-Aug 17 | 5 Days | $458.97 | CRN: 61255 |
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| Aug 13-Aug 17 | Mon-Fri | 09:00-17:30 | BBY SE6 202 |
| Instructor: Barbara Smith |
MKTG 1112 - Customer Relations
Covers the importance of customer service. In today's service-oriented economy, excellent service is more than a competitive edge, it is a survival skill. Customer relations is designed to have a broad application for people at all levels in business and industry who will deal directly with customers, both internal and external. Students will benefit from the strategies and practical hands-on approach of this course. Covers defining quality service; developing excellent customer relations skills; effective communication techniques; problem-solving; listening/questioning skills; developing excellent people skills.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 1120 - Event Planning
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English. (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $431.43 | CRN: 25220 |
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| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 850 |
| Instructor: Christopher Lowe |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 14-Jun 02 | 6 Weeks | $431.43 | CRN: 61269 |
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| Apr 14-Jun 02 | Sat | 09:00-16:00 | DTC 850 |
| Note: No class on May 12th or 19th. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Jun 09-Jul 14 | 6 Weeks | $431.43 | CRN: 61265 |
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| Jun 09-Jul 14 | Sat | 09:00-16:00 | BBY SE12 302 |
| Instructor: Rita Rogers |
MKTG 1123 - Sustainable Event Management Operations
Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 1219 - Relationship Selling
Provides basic training for the sales aspirant or person with no formal sales training. Develop selling techniques through practical applications and role playing. Ideal for people in sales who require or desire to brush up on their sales skills. To be successful in this course, students must be able to communicate well in English. (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $431.43 | CRN: 22626 |
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| Apr 10-Jun 26 | Tue | 18:30-21:30 | BBY SW1 3190 |
| Instructor: Michael Thirlwell |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 11-Jun 27 | 12 Weeks | $431.43 | CRN: 20327 |
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| Apr 11-Jun 27 | Wed | 17:30-20:30 | DTC 381 |
| Instructor: Alex Sim |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 16-Jul 08 | 12 Weeks | $431.43 | CRN: 50809 |
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| Apr 16-Jul 08 | | | NET |
| Instructor: Rebecca Fry |
| Note: Students must submit email address at time of registration. Text and shipping extra - Order from Bookstore. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |
| May 08-Jun 19 | 7 Weeks | $431.43 | CRN: 60442 |
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| May 08-Jun 19 | Tue/Thu | 09:30-12:20 | BBY NE1 405 |
| Instructor: Alex Sim |
| Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| May 26-Jun 23 | 5 Weeks | $431.43 | CRN: 60538 |
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| May 26-Jun 23 | Sat | 09:00-16:00 | DTC 472 |
| Instructor: Alex Sim |
| Jun 11-Jun 15 | 5 Days | $431.43 | CRN: 60821 |
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| Jun 11-Jun 15 | Mon-Fri | 09:00-17:00 | DTC 870 |
| Instructor: Michael Thirlwell |
| Note: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. TEXTBOOK REQUIRED: ABC's of Relationship Selling, Forth Canadian Edition, Charles m. Futrell-Mark Valvasori. It is recommended that you read the text in advance. |
| Jul 16-Jul 20 | 5 Days | $431.43 | CRN: 23049 |
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| Jul 16-Jul 20 | Mon-Fri | 09:00-17:00 | BBY SE6 205 |
| Instructor: Bruce Anthony |
| Note: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are advised to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. TEXTBOOK REQUIRED: ABC's of Relationship Selling, Forth Canadian Edition, Charles m. Futrell-Mark Valvasori.......It is recommended that you read the text in advance. |
MKTG 1352 - Electronic Marketing
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms. (3 Credits)
Spring/Summer 2012
| Apr 16-Jul 16 | 12 Weeks | $530.37 | CRN: 59695 |
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| Apr 16-Jul 16 | Mon | 17:30-20:30 | DTC 471 |
| Instructor: Clayton Mitchell |
| Note: No class on statutory holiday |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
MKTG 1550 - Social Media for Business
Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business. (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $505.59 | CRN: 60547 |
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| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 471 |
| Instructor: Rebecca Coleman |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 11-Jun 27 | 12 Weeks | $505.59 | CRN: 61271 |
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| Apr 11-Jun 27 | Wed | 09:00-12:00 | DTC 372 |
| Instructor: Rebecca Coleman |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
MKTG 1552 - Social Media Marketing
In this course you will explore a broad range of Internet-based social media and integrating their use into overall strategic marketing efforts. The focus will be on using social media to establish and maintain an effective online presence. Among other topics, you will examine online advertising, website and search engine optimization, and analytics. (3 Credits)
Spring/Summer 2012
| Apr 11-Jun 27 | 12 Weeks | $490.29 | CRN: 60543 |
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| Apr 11-Jun 27 | Wed | 17:30-20:30 | DTC 471 |
| Instructor: Clayton Mitchell |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 12-Jun 28 | 12 Weeks | $490.29 | CRN: 61260 |
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| Apr 12 | Thu | 18:00-21:00 | BBY SE6 209 |
| Apr 19-Jun 28 | Thu | 18:00-21:00 | BBY NE1 333 |
| Instructor: Erin Williams |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 16-Jul 08 | 12 Weeks | $490.29 | CRN: 60568 |
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| Apr 16-Jul 08 | | | NET |
| Instructor: Clayton Mitchell |
| Note: Students must submit an email address at the time of registration. To be successful in our online courses, plan to spend 7-10 hours per course per week on your studies starting week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |
| Apr 28-Jun 02 | 6 Weeks | $490.29 | CRN: 60546 |
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| Apr 28-Jun 02 | Sat | 09:00-16:00 | DTC 371 |
| Instructor: Clayton Mitchell |
| Note: There WILL be class on the May long weekend. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Jun 09-Jul 14 | 6 Weeks | $490.29 | CRN: 60545 |
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| Jun 09-Jul 14 | Sat | 09:00-16:00 | DTC 371 |
| Instructor: Clayton Mitchell |
| Jul 02-Sep 17 | 12 Weeks | $490.29 | CRN: 61414 |
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| Jul 02-Sep 17 | | | NET |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. |
| Note: Internet delivery format. |
MKTG 2203 - Marketing Communications Essentials
This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102 (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $431.43 | CRN: 52364 |
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| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 860 |
| Instructor: Laureen Block |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Apr 16-Jul 08 | 12 Weeks | $431.43 | CRN: 52106 |
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| Apr 16-Jul 08 | | | NET |
| Instructor: Tom Chan |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |
| May 07-Jun 20 | 7 Weeks | $424.01 | CRN: 60444 |
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| May 07-May 25 | Mon/Wed | 09:30-12:20 | BBY NE1 319 |
| May 28-Jun 20 | Mon/Wed | 09:30-12:20 | BBY SE6 108 |
| Instructor: Josephine Gidman |
| Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca There will be no class on Monday May 21st-Victoria Day statutory holiday |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| May 22-Jun 28 | 6 Weeks | $431.43 | CRN: 60549 |
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| May 22-Jun 28 | Tue/Thu | 18:00-21:00 | DTC 362 |
| Instructor: Tom Chan |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Jul 03-Aug 09 | 6 Weeks | $431.43 | CRN: 60548 |
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| Jul 03-Aug 09 | Tue/Thu | 18:30-21:30 | BBY SW1 2590 |
| Instructor: Tom Chan |
| Jul 16-Jul 20 | 5 Days | $431.43 | CRN: 60488 |
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| Jul 16-Jul 20 | Mon-Fri | 09:00-17:00 | DTC 850 |
| Instructor: Laureen Block |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. |
MKTG 2225 - Project Management in Marketing
Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project. (3 Credits)
Spring/Summer 2012
| Jul 27-Aug 12 | 2 Weeks | $715.30 | CRN: 60598 |
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| Jul 27-Aug 12 | Sat/Sun | 08:30-17:30 | DTC 362 |
| Jul 27-Aug 12 | Fri | 17:30-20:30 | DTC 362 |
| Instructor: Ian Chan |
| Note: No class August 3-5, 2012. |
MKTG 2550 - New Media Public Relations & Strategic Communications
In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 2554 - Social Media for Marketing and Brand Managers
This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 3406 - Brand Innovation and Development
Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Innovation and Brand Development examines the critical steps and expertise involved in developing and presenting a successful market product, brand, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisites: MKTG 1102 (3 Credits)
Spring/Summer 2012
| Apr 12-Jun 28 | 12 Weeks | $431.43 | CRN: 59697 |
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| Apr 12-Jun 28 | Thu | 17:30-20:30 | DTC 860 |
| Instructor: Graham Gilley |
| Note: Dates and times have changed: originally scheduled for Mondays - April 16 - July9. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
MKTG 4434 - Brand From The Inside - Out
Imagine the challenge. You are in charge of capturing your organization’s brand from the inside out…its innovation and entrepreneurial spirit, its dedication to authentic and transparent leadership and its passion to create new possibilities. Sound intimidating? In this course you will explore brand DNA and understand how it is responsible for driving your organization’s marketing and communications, cultural intelligence and business deliverables. Prerequisites: MKTG 3322 (3 Credits)
Spring/Summer 2012
| Apr 11-Jun 27 | 12 Weeks | $508.00 | CRN: 61277 |
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| Apr 11-Jun 27 | Wed | 18:00-21:00 | DTC 475 |
| Instructor: Larry Donen |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
Tourism
TOUR 1250 - Retail Travel Sales and Marketing
Covers the basic skills, knowledge and effective habits required to become an entry level retail leisure Travel Consultant. Topics will include Tour, Cruise, Rail, Hotel, Air, Sales, Marketing and travel industry terminology. Practical experience will be gained through individual and group research and booking assignments.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
TOUR 1260 - Foundations of Tourism
Examines the evolution, function and direction of tourism as applied in BC, using group discussions, case histories and lecture formats. Topics include historical influences on tourism, basic components of community tourism, tourism terminology, psychology of travel, tourism event legacies, and destination determination.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
TOUR 2302 - Travel and Tour Management
This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will also be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
TOUR 2307 - Resort and Hotel Marketing
Focuses on the application of marketing principles and strategies to the Accommodation sector of Tourism. Includes how a variety of resort/hotel marketing departments are organized, responsibilities assigned and functions established. The role of personal selling, sales reporting and monitoring techniques, as well as communication and media used to effectively reach specified target markets will also be examined. Prerequisites: MKTG 1102 and TOUR 1260
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
TOUR 3320 - Meetings, Conventions and Incentive Travel
Examines all planning involved in meetings and conferences. Topics include: program and speaker development; site and transportation selection; supplier negotiations; hospitality and delegate comfort, pre and post activities. Focus emphasizes market identification and effective promotion of the program, incentive travel, and trade-consumer shows, exhibitors and attendees. Market promotions and database identification are assessed.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
