Forum for International Trade Training
FITT 0120 - International Market Entry Strategies

When starting an international trade venture, companies select a target market and develop a marketing strategy that they think will encourage their target customers to buy. For the best chance of success, a company must first use the most effective way of getting its product or service into its target markets. This course discusses a variety of international market strategies including: exporting directly or indirectly, selling franchises or licenses, forming a strategic alliance, acquiring a company, and investing directly or indirectly in a foreign market. Students will learn about the research and planning process involved in choosing market entry strategies that fit most effectively with a company's strategic goals. Prerequisite: English 12 (recommended). Business experience (recommended). (0 Credits)

Winter 2012

Mar 12-Mar 19	2 Weeks	$598.12	CRN: 79162
Mar 12-Mar 19	Mon-Fri	09:00-16:00	DTC 480
Note: Please purchase the textbook at the Downtown Campus bookstore prior to the first class. Final exam must be written by Saturday, March 24, 2012. For more information, please contact the Program Assistant at 604-412-7651.

Mar 13-Apr 19	6 Weeks	$598.12	CRN: 42815
Mar 13-Apr 19	Tue/Thu	17:30-20:30	DTC 476
Note: Please purchase the textbook at the Downtown Campus bookstore prior to the first class. Final exam must be written by Saturday, April 21st. For more information, please contact the Program Assistant at 604-412-7651.