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COMM 2040 - Visual Communication Strategy and Data Representation

Communication Part-time Studies Course

School of Computing and Academic Studies

Course Details

The purpose of this course is to analyze and deploy visual communication techniques to solve communication problems. Parallels are drawn between verbal and visual rhetoric and tone, and students are taught the basics of visual brainstorming, developing and refining visual ideas. Course material includes effectively selecting and implementing colour, typefaces, images, and layout techniques in order to effectively convey complex messages using visual media.

Prerequisite(s)

To take this course, students must have completed or be currently taking Adobe Illustrator MAC 1 (MDIA 1160) and must have completed their technical elective (COMP 1850 or COMP 2010 or COMP 2369 or COMP 2256). Students must also have one of the following English requirements, as well as intermediate word processing skills in the latest version of MS Word for Windows: 1) English 12 "67%" (C+) or equivalent (refer to BCIT's Admission page); 2) COMM 0015 score of 70 or better.

Credits

1.5

Cost

$328.48

Spring/Summer 2017

Below is one offering of this course for the Spring/Summer 2017 term.

CRN 64752

Mon Apr 10 - Mon May 29 8 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 10 - May 29 Mon 18:00 - 21:00 DTC Rm. 364

Instructor

Derek Jamensky

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$328.48

Notes

  1. No class on Monday, April 17 and May 22 (Stat Holiday).

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Define purpose, audiences and planning process for specific visual communication tasks.
  • Evaluate and select Raster or Vector graphics according to your purpose and correctly set up files for output.
  • Critique and apply visual rhetoric and tone in messages.
  • Design and create visually accessible information using appropriate visual presentation techniques (alignment, proximity, colour, font, image treatment, white space, symbols, etc).
  • Write the critical justification for a visual solution to a communication problem.

Effective as of Fall 2016

Related Programs

COMM 2040 is offered as a part of the following programs:

School of Computing and Academic Studies

  1. Technical Writing
    Part-time   Associate Certificate

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Registration is now open for the Spring/Summer 2017 term.

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