Business Systems
BSYS 1001 - Business Information Systems 1 - Office 2010
Explore Office 2010. Appreciate the microcomputer as an aid to management. Introduction to basic business software which includes, MS Windows, MS Word, MS Excel, the Internet and the World Wide Web. Computer/Internet access outside class is recommended. Successful completion of this course would also meet the requirements for BUSA 1600, OPMT 1600 and BSYS 1000. (3 Credits)
Spring/Summer 2012
| Apr 12-Jun 28 | 12 Weeks | $529.41 | CRN: 57660 |
|---|
| Apr 12-Jun 28 | Thu | 18:45-21:45 | BBY SW3 3655 |
| Instructor: Masoud Jalili |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 13-Jun 29 | 12 Weeks | $529.41 | CRN: 59671 |
|---|
| Apr 13-Jun 29 | Fri | 18:30-21:30 | BBY |
| Instructor: Masoud Jalili |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 14-Jun 30 | 12 Weeks | $529.41 | CRN: 59672 |
|---|
| Apr 14-Jun 30 | Sat | 09:00-12:00 | BBY SE12 321 |
| Instructor: Katja Pecarevic |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 16 | 12 Weeks | $529.41 | CRN: 58572 |
|---|
| Apr 16-Jul 16 | | | NET |
| Instructor: Eddy Bosman |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. There are no classes on statutory holidays. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 07-Jul 30 | 15 Weeks | $529.41 | CRN: 60594 |
|---|
| May 07-Jul 30 | Mon | 13:30-17:20 | BBY |
| Note: This class is being taught along with international students so may be a longer format. Please contact Ron Kessler at Ron_kessler@bcit.ca . There will be no class on Monday, May 21st - Victoria Day, and Monday, July 2 - Canada Day statutory holidays |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 11-Aug 17 | 15 Weeks | $529.41 | CRN: 59793 |
|---|
| May 11-Aug 17 | Fri | 13:30-16:20 | BBY SE12 324 |
| Instructor: Katja Pecarevic |
| Note: Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Jun 04-Jun 16 | 2 Weeks | $529.41 | CRN: 57987 |
|---|
| Jun 04-Jun 16 | Mon/Wed | 08:30-16:00 | BBY SE12 321 |
| Jun 04-Jun 16 | Fri | 08:30-12:00 | BBY SE12 322 |
| Instructor: Diana Gerrard |
| Note: No class on statutory holiday |

| Jul 02-Aug 13 | 6 Weeks | $529.41 | CRN: 59670 |
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| Jul 02-Aug 13 | Mon/Wed | 18:30-21:30 | BBY SW3 2695 |

| Aug 13-Aug 17 | 5 Days | $529.41 | CRN: 59668 |
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| Aug 13-Aug 17 | Mon-Fri | 09:00-16:00 | BBY SE6 105 |
| Instructor: Benjamin Whitney |

| Aug 13-Aug 17 | 5 Days | $529.41 | CRN: 59669 |
|---|
| Aug 13-Aug 17 | Mon-Fri | 09:00-16:00 | DTC 371 |
| Instructor: Masoud Jalili |

Fundraising
FUND 1215 - Essentials of Fundraising
A course designed to provide an overview of fundraising topics. The emphasis is on the grounding of fundraising in philanthropy; the principles and strategic issues of fundraising in nonprofit organizations; and the role of the development officer and fundraising. Students develop an understanding of annual fund and capital campaign methodologies, working with volunteer boards, and developing career planning strategies. (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $431.43 | CRN: 51026 |
|---|
| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 370 |
| Instructor: Siobhan Aspinall |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 08 | 12 Weeks | $431.43 | CRN: 50871 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Siobhan Aspinall |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. There are no classes on statutory holidays. |
| Note: Internet delivery format. |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| Jul 06-Jul 15 | 2 Weeks | $431.43 | CRN: 60533 |
|---|
| Jul 06-Jul 15 | Sat/Sun | 09:00-16:00 | DTC 381 |
| Jul 06-Jul 15 | Fri | 17:30-20:30 | DTC 381 |
| Instructor: Rowena Anderson |

FUND 2220 - Events that Build Capacity: Taking Events One Step Further
This 36-hour projects-based course is intended for fundraising and community development professionals who want to experience how to turn special events into events that build capacity and connect communities. You will experience how to build an event from conception to completion, while engaging community stakeholders in the process. This course is meant to compliment the MKTG 1120 – Event Planning course. Content includes: how to build volunteer-led events, sponsorship solicitation and the basics of community relationship building.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
FUND 2315 - Major Gifts and Capital Campaigns
Students analyse and synthesize the necessary components of major gift and capital campaigns. Institutional readiness, prospect management from identification to stewardship, volunteer recruitment and retention, and management of the program are stressed. Prerequisites: FUND 1215
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
FUND 2316 - Grant and Proposal Writing
This is a practical introduction to the elements of proposal and grant writing: purpose and responsibility, organizational readiness, research, mechanics of preparation, development of a formal proposal/grant, presentation, follow-up, and post grant reporting. Students gain skills through hands-on practice identifying potential funders, and developing and refining their proposal. Prerequisites: FUND 1215 (2 Credits)
Spring/Summer 2012
| Apr 16-Jun 10 | 8 Weeks | $265.32 | CRN: 52104 |
|---|
| Apr 16-Jun 10 | | | NET |
| Instructor: Barbara McMillan |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

FUND 2317 - Next Generation Fundraising
Technology is essential for effective fundraising. While the traditional emphasis on relationship management will never become obsolete, fund-raisers can no longer expect to succeed without the tools technology offers. This course provides students with social media and data management skills to thrive in the new world of fundraising.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
FUND 3216 - Management and Finance for Fundraising
Provides students with a background for practical management skills and an understanding of organizational and fundraising budgets. The focus is on developing leadership, board and staff roles in finance and management, ethics, strategic and operational planning, budget development, how to evaluate software and information systems, organizational structure, human resources and accountability. Prerequisite: FUND 1215
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
FUND 3217 - Planned and Legacy Giving
This course covers the most technically challenging area in professional fundraising Planned Giving. The focus is on charitable giving coordinated with overall financial and estate planning. It also covers the building of strong relationships with donors and often their financial advisors. Planning gifts are typically the largest gifts a charity receives. They can be outright donations - of cash stock or other assets - or deferred donations using vehicles such as life insurance, bequests, and/or trusts. Many planned gifts require tax planning to ensure that both the charity's and donor's wishes are met, while minimizing the after-tax cost to the donor. Prerequisites: FUND 1215 (1.5 Credits)
Spring/Summer 2012
| Apr 12-Jun 07 | 8 Weeks | $291.01 | CRN: 50948 |
|---|
| Apr 12-Jun 07 | Thu | 17:30-20:30 | DTC 370 |
| Instructor: Peter Chipman |
| Note: No class on April 19, 2012. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

FUND 4415 - Fundraising Practicum
The student will spend thirty-six hours of practical experience in a non-profit fundraising office. The student will have the opportunity to put their fund-raising education to use and to gain valuable work experience and connections in the sector. The practicum includes training, mentoring and hands-on project work. Pre-approved host organizations will be identified for the student. The practicum is contracted by both the student and the organization, with oversight provided by a BCIT advisor. Prerequisite: Completion of the six Fundraising Management required courses or with permission from the department. Please contact Siobhan Aspinall for more information: saspinall@my.bcit.ca (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $516.01 | CRN: 53638 |
|---|
| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC |
| Instructor: Siobhan Aspinall |
| Note: Departmental Approval Needed - Contact Siobhan Aspinall at 604-451-7100 ext 9165. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

Human Resource Management
HRMG 3155 - Enhancing People Skills
This highly interactive course involving the use of case studies, role playing and student experiences will contribute to enhancing the skill sets necessary for human resources personnel managers and supervisors to function successfully in today's business environment. This course will also be of interest to people who are committed to improving their communication and interpersonal skills. Using the Myer-Briggs Type indicator, students will gain an understanding of their personality type and how this affects their working relationship with others.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
Marketing Management
MKTG 1019 - Media Relations
Covers the basic media process; developing media strategy; news room realities; packaging your message; the media as messenger, interview techniques and critiques; and crisis communications. The media is a business like any other. Their product is controversy. By knowing the rules of the game, astute managers can make the media work for them. (3 Credits)
Spring/Summer 2012
| Apr 16-Jul 16 | 12 Weeks | $431.43 | CRN: 27487 |
|---|
| Apr 16-Jul 16 | Mon | 17:30-20:30 | DTC 381 |
| Note: No class on statutory holiday |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 08 | 12 Weeks | $431.43 | CRN: 56002 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Sabrina Del Monte |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| Jul 20-Jul 29 | 2 Weeks | $431.43 | CRN: 61410 |
|---|
| Jul 20-Jul 29 | Sat/Sun | 08:00-17:00 | DTC 381 |
| Jul 20-Jul 29 | Fri | 17:30-20:30 | DTC 381 |

MKTG 1051 - Search Marketing & SEO
Search Marketing is an essential part of all marketing plans today. With 90% of consumers researching online prior to making a purchasing decision, knowing how to position a company within search engines has become a sought after and valuable skill-set. This course provides practical training on how to design and develop effective search engine campaigns using SEO (search engine optimization) and pay-per-click advertising. Learn key marketing definitions, principals and best practices for search marketing. Develop skills for developing, implementing, and tracking search campaigns within various business verticals. (1 Credit)
Spring/Summer 2012
| May 01-May 29 | 5 Weeks | $170.35 | CRN: 61261 |
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| May 01-May 29 | | | NET |
| Instructor: Lindsay Smith |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| Jun 04-Jul 02 | 5 Weeks | $170.35 | CRN: 61264 |
|---|
| Jun 04-Jul 02 | | | NET |
| Instructor: Lindsay Smith |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. |
| Note: Internet delivery format. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

MKTG 1102 - Essentials of Marketing
Designed to provide the student with an overview of the marketing concept and how it can be applied to any type of organization or service. Includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation, and target market selection. (3 Credits)
Spring/Summer 2012
| Apr 10-Jul 03 | 13 Weeks | $458.97 | CRN: 20345 |
|---|
| Apr 10-Jul 03 | Tue | 18:30-21:30 | BBY NE1 401 |
| Instructor: Margaret Vicic |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 10-Jul 03 | 13 Weeks | $458.97 | CRN: 20358 |
|---|
| Apr 10-Jul 03 | Tue | 17:30-20:30 | DTC 381 |
| Instructor: Erica Halvorsen |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 11-Jul 04 | 13 Weeks | $458.97 | CRN: 50942 |
|---|
| Apr 11-Jul 04 | Wed | 17:30-20:30 | DTC 850 |
| Instructor: Joseph Cuzzetto |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 14-May 26 | 6 Weeks | $458.97 | CRN: 20362 |
|---|
| Apr 14 | Sat | 08:30-16:00 | BBY SE6 112 |
| Apr 21-May 26 | Sat | 08:30-16:00 | BBY SE6 203 |
| Instructor: Barbara Smith |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 14-May 26 | 6 Weeks | $458.97 | CRN: 61258 |
|---|
| Apr 14-May 26 | Sat | 09:00-16:00 | DTC 272 |
| Instructor: Kenneth Wong |
| Note: No class on May 19. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 08 | 13 Weeks | $458.97 | CRN: 50107 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: David Chapin |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| May 08-Aug 16 | 15 Weeks | $458.97 | CRN: 59828 |
|---|
| May 08-Jun 12 | Tue | 08:30-11:20 | BBY SW3 3615 |
| Jun 19-Aug 16 | Tue | 08:30-11:20 | BBY SE6 208 |
| Instructor: Donna Serviss |
| Note: Students should be aware that this section will be taught along with international students in the IBMS program, and the course may be modified from other sections of PTS study to meet their needs (such as having a longer format and language issues may occur). |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 28-Jun 01 | 5 Days | $458.97 | CRN: 61297 |
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| May 28-Jun 01 | Mon-Fri | 08:30-17:00 | DTC |

| Jun 18-Jun 22 | 5 Days | $458.97 | CRN: 60484 |
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| Jun 18-Jun 22 | Mon-Fri | 08:45-16:45 | BBY SE6 112 |
| Instructor: Michael Coates |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. |

| Jul 10-Aug 16 | 6 Weeks | $458.97 | CRN: 60535 |
|---|
| Jul 10-Aug 16 | Tue/Thu | 17:30-20:45 | DTC 370 |
| Instructor: David Wan |

| Aug 13-Aug 17 | 5 Days | $458.97 | CRN: 61255 |
|---|
| Aug 13-Aug 17 | Mon-Fri | 09:00-17:30 | BBY SE6 202 |
| Instructor: Barbara Smith |

MKTG 1120 - Event Planning
This projects-based course focuses on the event industry, and fundamental components of planning and executing events. Students explore the planning, marketing, selling, producing and management of any type of event from company social functions to major conventions. To be successful in this course, students must be able to communicate well in writing, in English. (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $431.43 | CRN: 25220 |
|---|
| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 850 |
| Instructor: Christopher Lowe |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 14-Jun 02 | 6 Weeks | $431.43 | CRN: 61269 |
|---|
| Apr 14-Jun 02 | Sat | 09:00-16:00 | DTC 850 |
| Note: No class on May 12th or 19th. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Jun 09-Jul 14 | 6 Weeks | $431.43 | CRN: 61265 |
|---|
| Jun 09-Jul 14 | Sat | 09:00-16:00 | BBY SE12 302 |
| Instructor: Rita Rogers |

MKTG 1123 - Sustainable Event Management Operations
Event Planning Professionals are more often than not, required to plan sustainable or "green" events as part of an organization's corporate social responsibility (CSR) goals. This course will introduce you to the new international sustainable event standards, and how to measure the environmental impact of an event. The marketing and communication of sustainable strategies and green positioning as well as the measuring and reporting on sustainable outcomes to event stakeholders will also be explored.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 1312 - Writing Creative Copy
Whether your field is advertising, marketing, PR, or corporate communications, the best writing is seductive, surprising, and speaks directly to your audience. In this hands-on course, you will practise the craft of writing creatively under pressure, learn the tricks of client management, and hone your application of brand identity, concepts and 'big ideas'. Each term, our work and focus reflects identified student needs and goals. (3 Credits)
Spring/Summer 2012
| Jun 11-Jun 15 | 5 Days | $431.43 | CRN: 59096 |
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| Jun 11-Jun 15 | Mon-Fri | 09:00-17:00 | DTC 375 |
| Instructor: Fair Gordon |

MKTG 1323 - Effective Public Speaking
This course emphasizes the principles of effective oral communication and the development of public speaking skills. You will research, organize and deliver a variety of speeches for specific purposes. Non-verbal communication, visual aids, and the effective use of supporting technology will be addressed. Instructor and peer feedback, and video analysis will be used to improve speech design and delivery. To be successful in this course, you must be able to communicate well in English. (3 Credits)
Spring/Summer 2012
| Apr 14-May 26 | 6 Weeks | $463.05 | CRN: 20335 |
|---|
| Apr 14-May 26 | Sat | 09:00-16:00 | DTC 470 |
| Instructor: Miriam Pender |
| Note: No class on May 19, 2012. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 10-Aug 16 | 15 Weeks | $463.05 | CRN: 60602 |
|---|
| May 10-Aug 16 | Thu | 13:30-16:20 | BBY NE1 402 |
| Instructor: Elaine Decker |
| Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) Program. If this section is full, there are reserved seats available. Please call Ron Kessler at 604-451-6782 or email Ron_Kessler@bcit.ca |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Aug 13-Aug 17 | 5 Days | $463.05 | CRN: 23050 |
|---|
| Aug 13-Aug 17 | Mon-Fri | 09:00-17:00 | BBY SE6 204 |
| Instructor: John Keirstead |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday and Thursday during the course. |

MKTG 1352 - Electronic Marketing
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. Key areas that promise to leverage the power of Internet are: customer relationship management (CRM); 1:1 marketing; permission-based e-mail marketing; viral marketing; attributes of a good Website and Website marketing goals; Website promotion/search engine positioning/ranking, and key Internet technologies/terminologies/acronyms. (3 Credits)
Spring/Summer 2012
| Apr 16-Jul 16 | 12 Weeks | $530.37 | CRN: 59695 |
|---|
| Apr 16-Jul 16 | Mon | 17:30-20:30 | DTC 471 |
| Instructor: Clayton Mitchell |
| Note: No class on statutory holiday |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

MKTG 1550 - Social Media for Business
Facebook. Twitter. Blogs. YouTube. Flickr. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing campaign, presented it and have it ready to implement for your small business. (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $505.59 | CRN: 60547 |
|---|
| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 471 |
| Instructor: Rebecca Coleman |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 11-Jun 27 | 12 Weeks | $505.59 | CRN: 61271 |
|---|
| Apr 11-Jun 27 | Wed | 09:00-12:00 | DTC 372 |
| Instructor: Rebecca Coleman |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

MKTG 1551 - Web Analytics for Marketing
Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit. (1 Credit)
Spring/Summer 2012
| May 29-Jun 19 | 4 Weeks | $171.01 | CRN: 61256 |
|---|
| May 29-Jun 19 | Tue | 17:30-20:30 | DTC 364 |
| Instructor: Lindsay Smith |

MKTG 2203 - Marketing Communications Essentials
This course builds on essential marketing concepts by focusing on the promotional element of the marketing mix. You will examine marketing communications strategy, and effective use of advertising, public relations, direct marketing, sales promotion and the media. To be successful in this course, you must be able to communicate well verbally and in writing, in English. Prerequisites: MKTG 1102 (3 Credits)
Spring/Summer 2012
| Apr 10-Jun 26 | 12 Weeks | $431.43 | CRN: 52364 |
|---|
| Apr 10-Jun 26 | Tue | 17:30-20:30 | DTC 860 |
| Instructor: Laureen Block |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 08 | 12 Weeks | $431.43 | CRN: 52106 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Tom Chan |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| May 07-Jun 20 | 7 Weeks | $424.01 | CRN: 60444 |
|---|
| May 07-May 25 | Mon/Wed | 09:30-12:20 | BBY NE1 319 |
| May 28-Jun 20 | Mon/Wed | 09:30-12:20 | BBY SE6 108 |
| Instructor: Josephine Gidman |
| Note: Please be advised that this section will be taught along with the international students enrolled in the Business Management Studies (BMS) program. If this section is full there are reserved seats available. Please contact Ron Kessler by e-mail at Ron_Kessler@bcit.ca There will be no class on Monday May 21st-Victoria Day statutory holiday |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 22-Jun 28 | 6 Weeks | $431.43 | CRN: 60549 |
|---|
| May 22-Jun 28 | Tue/Thu | 18:00-21:00 | DTC 362 |
| Instructor: Tom Chan |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Jul 03-Aug 09 | 6 Weeks | $431.43 | CRN: 60548 |
|---|
| Jul 03-Aug 09 | Tue/Thu | 18:30-21:30 | BBY SW1 2590 |
| Instructor: Tom Chan |

| Jul 16-Jul 20 | 5 Days | $431.43 | CRN: 60488 |
|---|
| Jul 16-Jul 20 | Mon-Fri | 09:00-17:00 | DTC 850 |
| Instructor: Laureen Block |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. |

MKTG 2225 - Project Management in Marketing
Once your firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product or brand has been determined, how do you best implement the chosen strategy? This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. You will apply project management fundamentals and work in groups to develop a project plan for a real marketing project. (3 Credits)
Spring/Summer 2012
| Jul 27-Aug 12 | 2 Weeks | $715.30 | CRN: 60598 |
|---|
| Jul 27-Aug 12 | Sat/Sun | 08:30-17:30 | DTC 362 |
| Jul 27-Aug 12 | Fri | 17:30-20:30 | DTC 362 |
| Instructor: Ian Chan |
| Note: No class August 3-5, 2012. |

MKTG 2341 - Introduction to Marketing Research
Examines the basic approaches to market research. Discusses research techniques and tools and relates these tools to the decision-making process. Special applications of marketing research to simulated real-life situations are examined. Prerequisites: MKTG 2202 or MKTG 2203 (3 Credits)
Spring/Summer 2012
| Apr 16-Jul 08 | 13 Weeks | $488.32 | CRN: 56001 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Tom Jopling |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

MKTG 2550 - New Media Public Relations & Strategic Communications
In the age of information, every organization must create and execute a coordinated communications strategy that enables it to build rapport with customers, voters, employees, stockholders, and competitors. This intensive course will use case studies, class discussions, and small group exercises to explore the art and science of creating cutting edge strategy driven public relations & communications plans that are successful over both 'old' and new media domains. Upon completion, you will be able to define, segment, and reach specific audiences with both traditional and new media, and respond to complex business situations.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 2551 - Social Media Analytics
The analytics of social media marketing and selling is the focus of this course. You will explore the principles of analytics and fine tune online social media strategies to extract better results for your brand and business. Discover how to manage multi-ad online campaigns for Google Adwords and other pay-per click programs in order to impact social media campaigns. Measure the impact of marketing on sites such as Facebook, YouTube, Twitter and more. Define specific techniques for integrating tools that will deliver measurable results on social media campaigns. (1 Credit)
Spring/Summer 2012
| Jun 08-Jun 10 | 3 Days | $170.35 | CRN: 60637 |
|---|
| Jun 08-Jun 10 | Fri/Sat/Sun | 09:00-13:30 | DTC 375 |
| Instructor: Lindsay Smith |

| Jul 17-Aug 07 | 4 Weeks | $170.35 | CRN: 61254 |
|---|
| Jul 17-Aug 07 | Tue | 17:30-20:30 | DTC 364 |
| Instructor: Lindsay Smith |

MKTG 2554 - Social Media for Marketing and Brand Managers
This course is designed for the working marketing or brand professional. Covering social media from the perspective of medium and large business - typically those that have a dedicated marketing or brand manager - focus will be on measuring social media return on investment, loyalty and retention, social marketing risk management, effective social media communication, and community management . Topics will include those such as, Base camps and Outposts, Social Media Meltdowns, Trolls and Negative Commentary, Your Brand's Tools, Social Commerce, and Social Media on the Go.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
MKTG 3321 - Public Relations
Designed for anyone in business, government, associations and organizations, responsible for internal and external communication. Learn to fulfill your information and communication assignments with increased confidence and competence. Topics include planning and executing a public relations program; communication techniques, principles of news writing and preparation of news photographs; utilizing the media; press and community relations; external/internal communications and meetings. Prerequisites: MKTG 2202 or MKTG 2203 (3 Credits)
Spring/Summer 2012
| Apr 11-Jun 27 | 12 Weeks | $431.43 | CRN: 26420 |
|---|
| Apr 11-Jun 27 | Wed | 17:30-20:30 | DTC 860 |
| Instructor: Janet Mitchell |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 16 | 12 Weeks | $431.43 | CRN: 20331 |
|---|
| Apr 16 | Mon | 18:30-21:30 | BBY SE6 203 |
| Apr 23-Jul 16 | Mon | 18:30-21:30 | BBY SE6 206 |
| Instructor: Raymond Yang |
| Note: No class on the statutory holidays. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 16-Jul 08 | 12 Weeks | $431.43 | CRN: 50817 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Gary Fowlie |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. There are no classes on statutory holidays. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| May 28-Jun 01 | 5 Days | $431.43 | CRN: 60491 |
|---|
| May 28-Jun 01 | Mon-Fri | 09:00-17:00 | DTC |
| Note: NOTE: Weeklong courses are intensive due to the reduced time for independent study between classes. Students are to plan for several hours of study after class on Monday, Tuesday, Wednesday, and Thursday during the course. All students must pre-read the following chapters from the required text book before the start of the first class: chapters 1, 3-6, 8-10, 13, 15-19 Required text: Sietel, F. P., (2011). The Practice of Public Relations (11th ed.). Pearson, Upper Saddle River, NJ. |

MKTG 3342 - Negotiating Skills
Designed to cover the key elements that take place within the marketing or sales negotiation context. Students will explore negotiating styles, strategies and tactics. You will also prepare for, conduct, then evaluate an actual negotiating situation. The impact of ethics, power and culture are also examined through case studies, role play simulations, lectures and discussions. (3 Credits)
Spring/Summer 2012
| Jun 11-Jun 15 | 5 Days | $431.43 | CRN: 27519 |
|---|
| Jun 11-Jun 15 | Mon-Fri | 09:00-17:00 | BBY SE6 208 |
| Instructor: Ray Peterson |
| Note: Please purchase the following texts and read 'Getting to Yes prior to coming to the start of the couse. "Getting to Yes (2 ed.) Pengiun , READ Prior to 1st class by Fisher & Ury (1991) "Getting Ready to Negotiate, Pengiun by Fisher & Urtel (1995). |

MKTG 3406 - Brand Innovation and Development
Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Innovation and Brand Development examines the critical steps and expertise involved in developing and presenting a successful market product, brand, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments. Prerequisites: MKTG 1102 (3 Credits)
Spring/Summer 2012
| Apr 12-Jun 28 | 12 Weeks | $431.43 | CRN: 59697 |
|---|
| Apr 12-Jun 28 | Thu | 17:30-20:30 | DTC 860 |
| Instructor: Graham Gilley |
| Note: Dates and times have changed: originally scheduled for Mondays - April 16 - July9. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

MKTG 4434 - Brand From The Inside - Out
Imagine the challenge. You are in charge of capturing your organization’s brand from the inside out…its innovation and entrepreneurial spirit, its dedication to authentic and transparent leadership and its passion to create new possibilities. Sound intimidating? In this course you will explore brand DNA and understand how it is responsible for driving your organization’s marketing and communications, cultural intelligence and business deliverables. Prerequisites: MKTG 3322 (3 Credits)
Spring/Summer 2012
| Apr 11-Jun 27 | 12 Weeks | $508.00 | CRN: 61277 |
|---|
| Apr 11-Jun 27 | Wed | 18:00-21:00 | DTC 475 |
| Instructor: Larry Donen |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

Non-profit Management
NPMA 1610 - Managing People in Nonprofit Organizations 1
This course will introduce you to the basic principles of human resource (HR) management as they apply to the nonprofit sector. You will have the opportunity to explore the role of an executive director in relation to human resource management through case studies and discussions.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
NPMA 1700 - Financial Management for Nonprofit Organizations
This course helps you apply financial management principles in a not-for-profit organization. It familiarizes you with accounting essentials, the financial management cycle, budgeting, payroll, and reports and statements. You will explore regulatory compliance and issues specifically related to not-for-profits. Prior accounting knowledge is an asset, but not required. (3 Credits)
Spring/Summer 2012
| Apr 16-Jul 08 | 12 Weeks | $423.02 | CRN: 58947 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Nancy Stewart |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

NPMA 1800 - Government Relations
This course focuses on strategies for nonprofit organizations to develop good relations with all levels of government (municipal, provincial and federal) in both the bureaucratic and political spheres. You will examine how organizations with good contacts in the various levels of government can have an impact on legislation and policy development that can enhance the success of your organization.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
NPMA 1850 - Law and Governance
This course provides an overview of the key legislation, common law and administrative policies that apply to not-for-profit organizations and charities in Canada. You will examine and apply the principles and practices relevant to incorporation, charitable registration, organizational maintenance and good governance.
This course isn't currently offered. Please check back next term or contact the appropriate Program Assistant [PDF] to determine when this course will be offered again.
NPMA 1900 - Marketing for Nonprofit Organizations
In this course you will explore the basic principles of developing a marketing campaign for a nonprofit organization. You will have the opportunity to define your own organization's market niche and to develop a marketing plan and multimedia campaign tailored to your own organization. Prerequisites: FUND 1215 (3 Credits)
Spring/Summer 2012
| Apr 16-Jul 08 | 12 Weeks | $423.02 | CRN: 57031 |
|---|
| Apr 16-Jul 08 | | | NET |
| Instructor: Susan Howard |
| Note: Students must submit email address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions is required to achieve a passing final grade. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| Apr 16-Jul 09 | 12 Weeks | $423.02 | CRN: 60596 |
|---|
| Apr 16-Jul 09 | Mon | 17:30-20:30 | DTC 376 |
| Instructor: Susan Howard |
| Note: No class on Stat Holidays. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

Organizational Behaviour
ORGB 1105 - Organizational Behaviour
This course presents the study of factors that either influence or are influenced by people at work. Focuses on macro factors such as organizational structure, technology and environment; group factors such as group dynamics, leadership, conflict, change and decision-making; and individual factors such as personality, attitudes, perception and motivation. (4 Credits)
Spring/Summer 2012
| Apr 10-Jul 07 | 13 Weeks | $520.89 | CRN: 50820 |
|---|
| Apr 10-Jul 07 | | | NET |
| Instructor: Leila Rahemtulla |
| Note: Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. This online course is NOT self-paced. You must have an e-mail address and access to a computer capable of downloading basic documents. You are not required to be online at a specific time of the day; however you are required to submit all assignments on their due dates. |
| Note: Internet delivery format. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| Apr 10-Jul 03 | 13 Weeks | $520.89 | CRN: 50957 |
|---|
| Apr 10-Jul 03 | Tue | 17:30-21:00 | DTC 481 |
| Instructor: Teresa Comey |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 12-Jul 05 | 13 Weeks | $520.89 | CRN: 50959 |
|---|
| Apr 12 | Thu | 18:30-22:00 | BBY SE6 109 |
| Apr 19-Jul 05 | Thu | 18:30-22:00 | BBY SE6 208 |
| Instructor: Kishore Anand |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 14-May 26 | 7 Weeks | $520.89 | CRN: 50960 |
|---|
| Apr 14 | Sat | 09:00-16:00 | BBY |
| Apr 21-May 26 | Sat | 09:00-16:00 | BBY |
| Note: Due the intensive nature of this course it is recommended that students have completed at least English 12 or COMM 1103 to be successful. Due to the intense nature of this course all students are required to obtain the course textbook (www.bcit.ca/bookstore) prior to the first class. Students must read Chapters 1, 2 and 3 prior to the first class. |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Apr 30-Jun 18 | 7 Weeks | $520.89 | CRN: 59039 |
|---|
| Apr 30-Jun 18 | Mon/Wed | 18:00-21:30 | DTC 362 |
| Instructor: Michael Atkinson |
| Note: Due the intensive nature of this course it is recommended that students have completed at least English 12 or COMM 1103 to be successful. No classes on Monday May 21. |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 08-Aug 04 | 13 Weeks | $520.89 | CRN: 54922 |
|---|
| May 08-Aug 04 | | | NET |
| Instructor: Pierre Matthee |
| Note: Students must submit e-mail address when registering. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. This online course is NOT self-paced. You must have an e-mail address and access to a computer capable of downloading basic documents. You are not required to be online at a specific time of the day; however you are required to submit all assignments on their due dates. |
| Note: Internet delivery format. |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |
| Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information. |

| May 10-Aug 17 | 15 Weeks | $511.01 | CRN: 60582 |
|---|
| May 10-Aug 17 | Thu | 08:30-11:20 | BBY |
| Note: This course will be taught along with International students enrolled in the BMS program. The course may be modified from other sections of PTS to meet their needs. |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 10-Aug 17 | 15 Weeks | $511.01 | CRN: 60583 |
|---|
| May 10-Aug 17 | Thu | 13:30-16:20 | BBY SE12 307 |
| Instructor: Kishore Anand |
| Note: This course is in progress. For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 11-Aug 17 | 15 Weeks | $511.01 | CRN: 56993 |
|---|
| May 11-May 25 | Fri | 08:30-11:20 | BBY |
| Jun 01-Aug 17 | Fri | 08:30-11:20 | BBY |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| May 11-Aug 17 | 15 Weeks | $511.01 | CRN: 59929 |
|---|
| May 11-Aug 17 | Fri | 12:30-15:20 | BBY |
| Note: For more information on the availability of this course, please contact the appropriate Program Assistant [PDF]. |

| Jun 04-Jun 09 | 6 Days | $520.89 | CRN: 60645 |
|---|
| Jun 04-Jun 08 | Mon-Fri | 08:00-16:00 | DTC 830 |
| Jun 09 | Sat | 08:00-16:00 | DTC 840 |
| Instructor: John Foster |
