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BCST 1193 - Social Media Storytelling

Broadcast Communications Part-time Studies Course

School of Business

Course Details

While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Choose the correct social media to optimize his/her time.
  • Express his/her social media voice.
  • Incorporate concepts of risk, responsibility, and ethics within a social media engagement.
  • Describe social media.
  • Manage her/his personal or business brand and social media resume.
  • Build, support and leverage a personal community.
  • Explain rudimentary concepts of social media metrics.
  • Describe methods of social media time management.
  • Engage in a social media campaign.
  • Develop an ongoing social media plan for a personal or business brand.

Effective as of Fall 2014

Related Programs

BCST 1193 is offered as a part of the following programs:

School of Business

  1. Advanced Sports Media Performance
    Part-time/Distance & Online Learning   Statement of Completion
  2. Citizen Journalism
    Part-time/Distance & Online Learning   Statement of Completion
  3. Cross-Platform Storytelling & Content Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  4. Essentials of Website Storytelling
    Part-time/Distance & Online Learning   Statement of Completion

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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