British Columbia Institute of Technologywww.bcit.ca/study/courses/bcst1121

BCIT

BCST 1121 - Discover Your Inner Storyteller

Broadcast Communications Part-time Studies Course

School of Business

Course Details

From traditional broadcasting to podcasting and viral video, new methods of reaching an audience are developing all the time yet good storytelling and pure human communication will never become obsolete. The focus of this course is creating compelling and powerful content that will stand out in this cluttered new media landscape.

Credits

3.0

Cost

$371.38

Fall 2016

Below is one offering of this course for the Fall 2016 term.

CRN 39391

Tue Sep 13 - Tue Nov 29 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 13 - Nov 29 Online

Instructor

Martin Strong

Course Outline

Cost

$371.38

Notes

  1. Internet delivery format.
  2. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

  • Upon successful completion of the course, the student will be able to:

Identify professional communicators and provide examples of the most successful forms of social media they engage.

  • Define the elements of corporate story-telling.
  • Describe the concept of narrowcasting.
  • Provide examples of how to weave your own personality into any message.
  • Develop the skills to communicate a focused message clearly.
  • Use humour, emotion, and opinion in your story-telling.
  • Transition your work from the written word to a relaxed, live presentation in front of the camera.
  • Create succinct and entertaining Twitter and FaceBook content that enhances your personal brand.
  • Demonstrate effective online strategies for getting your content seen by the most viewers using social equity.

Effective as of Fall 2012

Related Programs

BCST 1121 is offered as a part of the following programs:

School of Business

  1. Cross-Platform Storytelling & Content Marketing
    Part-time/Distance & Online Learning   Statement of Completion
  2. Entertainment Media Performance
    Part-time/Distance & Online Learning   Statement of Completion
  3. Sports Media Performance
    Part-time/Distance & Online Learning   Statement of Completion

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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