As the ‘social’ part of ‘social media’ would suggest, so much of being successful in the digital space is about engaging and building communities. In this course students construct a StoryWorld around cross-platform storytelling endeavours, whether for personal branding, business or a project. This will include utilizing WordPress to build a professional website, social media engagement, niche audience building, creating a digital storytelling campaign, and developing a long term strategy for continued community engagement.
Students will be required to purchase a URL and web hosting for the project they are building in the course. Approximate cost $60. DO NOT purchase this until after the first session, during which the instructor will explain to the students what they need.
This section is only available for registration starting Sun, May 29 at 9:00 am (PDT)
Upon successful completion of this course, the student will be able to:
Identify unique methods of sharing his/her voice in a creative or business endeavour.
Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
Formulate goals to be achieved through cross-platform storytelling.
Identify the story that will help reach his/her goals.
Develop a professional WordPress site.
Explore ways to drive more viewers to a site and improve a site’s SEO.
Identify the target audience.
Locate a desired audience in niche digital communities, through social media, and on blogs.
Engage a desired audience in the digital space.
Build a StoryWorld around a site and stories, social media, and a desired community.
Creatively interact in real time with a target audience through real time storytelling.
Discuss how storytelling campaigns – including email, real-time storytelling, and Crowdfunding – can be used to drive an audience to take action.
Analyze statistics of a variety of campaigns, including email, real time storytelling, and Crowdfunding.
BCST 1073 is offered as a part of the following programs:
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