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BCIT

BCST 1073 - Building & Engaging Communities

Broadcast Communications Part-time Studies Course

School of Business

Course Details

As the ‘social’ part of ‘social media’ would suggest, so much of being successful in the digital space is about engaging and building communities. In this course students construct a StoryWorld around cross-platform storytelling endeavours, whether for personal branding, business or a project. This will include utilizing WordPress to build a professional website, social media engagement, niche audience building, creating a digital storytelling campaign, and developing a long term strategy for continued community engagement.

Credits

3.0

Cost

$371.38

Fall 2016

Below is one offering of this course for the Fall 2016 term.

CRN 37191

Tue Sep 20 - Tue Dec 06 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 20 - Dec 06 Online

Instructor

TBD

Course Outline

TBD

Cost

$371.38

Notes

  1. Internet delivery format.
  2. Students will be required to purchase a URL and web hosting for the project they are building in the course. Approximate cost $60. DO NOT purchase this until after the first session, during which the instructor will explain to the students what they need.
  3. Important course information will be sent to you prior to your course start date. Check your myBCIT email account to access this information.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Identify unique methods of sharing his/her voice in a creative or business endeavour.
  • Describe how storytelling can be used across media platforms to build brand imagery and loyalty.
  • Formulate goals to be achieved through cross-platform storytelling.
  • Identify the story that will help reach his/her goals.
  • Develop a professional WordPress site.
  • Explore ways to drive more viewers to a site and improve a site’s SEO.
  • Identify the target audience.
  • Locate a desired audience in niche digital communities, through social media, and on blogs.
  • Engage a desired audience in the digital space.
  • Build a StoryWorld around a site and stories, social media, and a desired community.
  • Creatively interact in real time with a target audience through real time storytelling.
  • Discuss how storytelling campaigns – including email, real-time storytelling, and Crowdfunding – can be used to drive an audience to take action.
  • Analyze statistics of a variety of campaigns, including email, real time storytelling, and Crowdfunding.

Effective as of Winter 2015

Related Programs

BCST 1073 is offered as a part of the following programs:

School of Business

  1. Advanced Citizen Journalism
    Part-time/Distance & Online Learning   Statement of Completion
  2. Advanced Entertainment Media Performance
    Part-time/Distance & Online Learning   Statement of Completion
  3. Advanced Website Storytelling
    Part-time/Distance & Online Learning   Statement of Completion
  4. Cross-Platform Storytelling & Content Marketing
    Part-time/Distance & Online Learning   Statement of Completion

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Freedom of Information and Protection of Privacy.

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