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BCST 1004 - Media Relations: The Essentials

Broadcast Communications Part-time Studies Course

School of Business

Course Details

Media Relations has undergone major changes with the advent of social media. This course is designed and taught by media professionals, providing students with a comprehensive overview. Students explore what makes news and how to attract the attention of news decision-makers, media training, and issues management.

Credits

3.0

This course isn't currently offered through BCIT Part-time Studies. Please check back next term, subscribe to receive email updates or contact us with your comments or questions.

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Explain how traditional news media operate and how news is gathered.
  • Identify contacts in the news media and make relationships with decision-makers.
  • Describe how social media differs from traditional media.
  • Write a news release and other media materials tailored to attract the attention of news decision-makers.
  • Describe ways to best pitch your ideas, product or organization to media outlets.
  • Discuss strategies to help you and/or your organization take advantage of opportunities the media present.
  • Detect emerging trends and issues.
  • Discuss tactics to manage potentially damaging issues.
  • Explain the role of news media to others.
  • Describe methods that will help you and/or your organization get your messages out most effectively.

Effective as of Winter 2013

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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