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BCST 1003 - The Music Business: Advanced Marketing & Entertainment Law

Broadcast Communications Part-time Studies Course

School of Business

Course Details

This course builds on knowledge gained about the music business through the previous course BCST 1002. Now that the basics of managing a music career are understood, advanced marketing techniques for artists are explored. Students build a music marketing plan following intense study on why people buy music products. The legal side of the business is examined and issues around contract law and copyright are explored to help avoid classic pitfalls, leading to a very complete music business marketing plan.

Prerequisite(s)

BCST 1002

Credits

3.0

Cost

$401.97

Spring/Summer 2017

Below is one offering of this course for the Spring/Summer 2017 term.

CRN 62800

Wed Apr 12 - Wed Jun 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Apr 12 - Jun 28 Wed 18:00 - 21:00 DTC Rm. 420

Instructor

Chris Brandt

Course Outline

TBD – see Learning Outcomes in the interim

Cost

$401.97

Learning Outcomes

Upon successful completion of this course, the student will be able to:

  • Assess recent changes in the music industry.
  • Apply high level marketing tactics to grassroots initiatives.
  • Define a target demographic and develop ways to reach it.
  • Explore and define contracts.
  • Competently discuss legal issues.
  • Describe the elements of copyright law.
  • Identify how to protect copyright as an artist.
  • Craft an overall marketing plan.
  • Maximize artist/business write-offs at tax time.

Effective as of Fall 2013

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The personal information on this form is collected under the authority of the College and Institute Act (RSBC 1996, Ch.52). BCIT will use this information to communicate with you regarding relevant BCIT programs, courses and services. This information is only used by authorized BCIT staff. Email communication sent to and from BCIT is routed through the United States of America. If you have any questions about BCIT's collection and use of this information, please contact BCIT’s manager of Information Access and Privacy.

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