The BCIT Brand

More than simply a logo, the BCIT brand is every class we teach, every service we provide, and every letter we send out. It's every poster we produce, every ad we run and every brochure we distribute. It’s everything we say and everything we use to represent the institute, and all of it impacts our image and what people think of us. The BCIT brand is a reflection of our reputation and it must be managed carefully.

BCIT's brand is characterized by the contributions we make to BC’s prosperity through the real-life, contextual training we provide, the on-the-job performance of our alumni, our strong ties with industry, and our commitment to be at the forefront of changing technology and to advance the state-of-practice within the broad sectors we serve.

Our positioning line and supporting creative platform coordinates all BCIT marketing efforts. It ensures we maintain the high esteem of our brand, and that the institute continues to be known for providing unparalleled learning opportunities and applied research activities.

BCIT key messages

• We are the British Columbia Institute of Technology.
• BCIT: Integral to the economic, social, and environmental prosperity of British Columbia. 
• BCIT works.
• BCIT students learn by doing.
• Employers choose BCIT grads.
• BCIT grads are job-ready.

BCIT’s positioning line

It’s your career. Get it right.