It’s your career. Get it right.
BCIT's positioning line communicates our core strengths that appeal to our primary audiences and claims the unique place we hold in BC’s post-secondary marketplace.
As a major contributor to BC’s prosperity by producing more job-ready graduates than any other institute in the province, our positioning line reflects this strength and promotes the contributions we make to individuals and businesses.
It's your career. Get it right. appears alongside our logo in all marketing, promotional and advertising materials that have a lifespan less than three years.
We support our positioning line with a creative platform that brings visual cohesion and consistency to our marketing, promotional and advertising materials.