Advertising Services

Marketing and Communications advertising services aim to facilitate high-quality advertising that meets institutional graphic standards, is consistent with brand messaging and supports program specific marketing goals. Services include media planning, buying, design and layout, copy writing and invoice processing.

All departmental and institutional advertising including, print, radio, online, out-of-home and other forms of advertising, is booked through Marketing and Communications. The power of advertising comes from consistency and frequency. Centralized ad planning, buying and design facilitates consistency and leverages better ad rates optimizing the frequency of BCIT messages in the marketplace.

Working with Advertising Services

Process

For a new ad…

1. Meet with your marketing and communications strategist to:
   • develop a comprehensive strategy to meet your goals
   • identify objectives for your advertising
   • discuss creative concepts and messaging
   • explore media options
     
2. Once the objectives and plans for your project have been established, your advertising request will be handed over to the Advertising Coordinator for execution.
   
3. The Advertising Coordinator will:
   • manage the design and layout of your ad including providing you with proofs for feedback and approval
   • provide a flight plan and cost estimate
   • book your ad
   • process the invoice for your ad using the org code provided for the project

For a repeat ad, contact the Advertising Coordinator directly.

Timelines

For a new ad…

Allow a minimum of two weeks*. If your ad is time sensitive (e.g. information session) or being placed in a publication with an early deadline (e.g. a monthly or quarterly publication), it’s best to allow 4-6 weeks.

For a repeat ad, allow a minimum of one week*

* Marketing and communications will make every effort to accommodate quick turnaround ad requests; however, short timelines may result in charges for design and layout services.

Advertising design and layout

Marketing and Communications uses ad templates to facilitate consistency and recognition in the marketplace. Advertising services will build on established templates to achieve the creative vision you have for your ads. Want more information on how to ensure your ads hit the mark? Visit our Principles of Effective Advertising.

Contact us

Lynne_Cruz@bcit.ca, Advertising Coordinator