In their final term, from January to May, students in the Commercial Real Estate, Entrepreneurship, Professional Sales & Marketing, and Tourism Management options must complete a Directed Studies Project to demonstrate that they have mastered the practical application of their classroom learning.
The project requires a team of three students—acting as consultants—to work on a practical marketing challenge for a sponsoring firm, with guidance from a Faculty Advisor. The project must:
Over the years, the benefits of these projects to both students and sponsors have been significant. Sponsors gain valuable marketing information and ideas. Many students obtain employment with firms impressed by their project work. Sponsors are encouraged to acknowledge the quality and value of the results directly to the students. The fact that many firms, both large and small, submit project requests year after year is evidence of their satisfaction.
For more information on Marketing Management Directed Studies Program [PDF, 131 KB] or to submit a project proposal for Directed Studies [PDF, 52 KB], please contact:
Directed Studies Coordinator
British Columbia Institute of Technology
Tel: (604) 451-6768
During their final term of studies (March through May) students from the Entrepreneurship, Marketing Communications, Professional Sales & Marketing, and Tourism Management options embark on a ten week practicum/internship - a work experience in an organization of their choice, which gives them the opportunity to gain valuable industry experience and provides a competitive advantage for future employment.
For more information on our practicums and internships, please contact the Marketing Management program office at 604-432-8293.
Specialized industry training workshops are also available and can be specifically designed to meet the needs of your organization. Call 604-432-8572 for details about these workshops: