Programs and Courses
The School of Business offers programs and courses in a variety of marketing areas, full-time and part-time. Follow the links to the individual programs for more details.
Marketing Management Full-time StudiesIn the first year, all Marketing Management students complete the same course of studies, covering general business and economic principles. In second year, students specialize in one of the following options:
Professional Real Estate
The Professional Real Estate program offers specialized training in the real estate brokerage industry, with an emphasis on current, practical skills.
The Entrepreneurship program lets you create a toolbox of business skills that can be applied in starting your own business, building a career in a growing company or playing a meaningful role in your family's business. The skills learned in this program are vital for the success of any business - large or small, local or global.
In conjunction with a solid foundation in marketing planning, you’ll receive specialized training in the planning, design and execution of Marketing Communications campaigns, and develop skill in areas such as public relations, event marketing, advertising, sales promotion and database marketing. The program includes a 10-week industry internship, which allows you to apply your skills while exposing you to career opportunities.
Professional Sales emphasizes transactional selling, problem-solution selling, consultative selling, sales negotiations, relationship selling, current issues in sales and sales management. The program also emphasizes the professional selling techniques required to present sophisticated products and services to professional buyers in areas such as the food & beverages industry, media & communications companies, industrial products, software companies, finance organizations, recruiting companies and many other organizations. All successful business organizations employ sales representatives in their marketing departments. There are thousands of excellent sales jobs; however, very few people are professionally trained in this exciting, fast-paced marketing environment.
The Tourism Management program focuses on the business of tourism, and will prepare you for a leadership role in BC’s second-largest industry. A 10-week industry practicum lets you apply your skills and helps position you for future employment. Previous experience in tourism is an asset.
Working full-time and want to keep your job skills current? Choose from 12 exciting programs, each focused on a specific marketing discipline, to tailor your studies to your specific learning goals. Please visit our PTS CourseFinder to explore our part-time programs with classroom-based and online courses.