Marketing Management Programs & Courses

With a career in marketing, you will create integrated marketing campaigns and promotions by conducting market research, creating marketing materials, and utilizing social media. Companies require marketing and sales professionals to build their brands, promote their products and services, and guide customers through the sales funnel.

BCIT marketing graduates work at ad agencies, non-profits, manufacturers, and much more. Some entrepreneurial grads have created and run their own companies.

Full-time Programs

Diploma | Entrepreneurship
Diploma | Marketing Communications
Diploma | Professional Real Estate
Diploma | Professional Sales
Diploma | Tourism Management
Certificate | Sustainable Event Management

Part-time Programs

Diploma | Marketing Management
Certificate | Advanced Marketing Management
Certificate | Marketing Communications
Certificate | Marketing Management
Certificate | Professional Sales
Certificate | Tourism Management
Associate Certificate | Entrepreneurship
Associate Certificate | Event Marketing
Associate Certificate | Fundraising Management
Associate Certificate | Marketing Communications
Associate Certificate | Nonprofit Management
Associate Certificate | Public Relations
Associate Certificate | Retail Marketing Management
Associate Certificate | Sales Skills
Associate Certificate | Tourism Management
Statement of Completion | Branding
Statement of Completion | Business Analytics
Statement of Completion | Social Media and Online Marketing

Part-time Courses

BCIT part-time courses are taught in our Downtown Vancouver Campus, Burnaby Campus, and Online. The following grids display which courses are available at each campus and the semester they are taught. Please be aware that course cost, availability, and location is subject to change.

(F) Fall term is between September to December
(W) Winter term is between January to April
(S) Spring/Summer term is between April to August
Marketing Courses
Terms Campus
MKTG 1019 - Media Relations
F W S DTC/BBY/Online
MKTG 1051 - Search Marketing and SEO
F
W
S
DTC
MKTG 1088 - WordPress & Niche Market Blogging
F W S Online
MKTG 1102 - Essentials of Marketing
F
W
S
DTC/BBY/Online
MKTG 1112 - Customer Relations F
W
S
DTC/Online
MKTG 1119 - Sports Marketing
F
W

DTC
MKTG 1120 - Event Planning
F
W
S
DTC/BBY
MKTG 1121 - Off-Premise Catering Planning

W
S
DTC
MKTG 1122 - Wedding Planning
F
W
S
DTC
MKTG 1123 - Sustainable Event Management
F
W
S
DTC
MKTG 1126 - Live Entertainment Events and Festivals
F W
BBY
MKTG 1133 - Introduction to Social Entrepreneurship
F W

DTC
MKTG 1140 - Retail Strategy
F
W
DTC/Online
MKTG 1218 - Inside Sales
F
W

DTC
MKTG 1219 - Professional Sales Skills
F W S
DTC/BBY/Online
MKTG 1312 - Writing Creative Copy
F W
S DTC/BBY
MKTG 1323 - Effective Public Speaking
F W S DTC/BBY
MKTG 1324 - Small Business Development
F W S DTC/BBY
MKTG 1352 - Strategic Online Marketing
F
W
S DTC/BBY/Online
MKTG 1550 - Social Media for Business
F W S DTC/Online
MKTG 1551 - Web Analytics for Marketing
F W S DTC
MKTG 1552 - Social Media Marketing

W S DTC/BBY/Online
MKTG 2203 - Marketing Communications Essentials
F W S DTC/BBY/Online
MKTG 2205 - Marketing of Services
F

DTC/Online
MKTG 2212 - Strategies in Customer Service
F

BBY
MKTG 2225 - Project Management in Marketing
F W
DTC
MKTG 2319 - Advanced Professional Sales

W S
DTC/BBY
MKTG 2420 - Visual Merchandising
F

DTC
MKTG 2438 - Digital and Direct Marketing
F


DTC/BBY
MKTG 2525 - Global Marketing
F W S DTC/BBY
MKTG 2551 - Social Media Analytics
F
W
S
DTC/Online
MKTG 3218 - Media Planning and Buying
F
W

DTC/BBY
MKTG 3309 - Marketing Research


S DTC/Online
MKTG 3321 - Public Relations
F W
S DTC/BBY/Online
MKTG 3322 - Promotional Strategies
F
W
S
DTC/BBY/Online
MKTG 3332 - Selling to Key Accounts
F
W

DTC
MKTG 3342 - Negotiating Skills
F
W
S
DTC/BBY
MKTG 3406 - Brand Innovation and Development
F
W
DTC
MKTG 3418 - Advertising Design Production
F
W
S
DTC
MKTG 3554 - Digital Branding
F W S DTC
MKTG 4340 - Marketing Planning Fundamentals

W
DTC
MKTG 4435 - PTS Directed Studies
F
W S
BBY
MKTG 4515 - Industry Practicum
F W S BBY
Business Analytics Courses
Terms Campus
BABI 1100 - Business Analytics Fundamentals
F W S DTC
BABI 1600 - Utilizing Data Structures for Business Analytics
F W
DTC
BABI 2200 - Quantitative Methods for Business Analytics
F W
DTC
BABI 2500 - Analytic Models for Business Decisions
F W
DTC
BABI 3500 - Capstone Business Analytics Project
F W
DTC
Fundraising & Nonprofit Courses
Terms Campus
FUND 1215 - Essentials of Fundraising
F W S DTC/Online
FUND 2315 - Major Gifts and Capital Campaigns
F W S
Online
FUND 2316 - Grant and Proposal Writing
F W
DTC/Online
FUND 3216 - Management and Finance for Fundraising
F

DTC
NPMA 1700 - Financial Management for Nonprofit Organizations
F W S Online
NPMA 1800 - Government Relations
F

Online
NPMA 1850 - Law and Government
F
S Online
NPMA 2611 - Managing People in Nonprofit
F W
Online