Marketing Management Programs & Courses

With a career in marketing, you will create integrated marketing campaigns and promotions by conducting market research, creating marketing materials, and utilizing social media. Companies require marketing and sales professionals to build their brands, promote their products and services, and guide customers through the sales funnel.

BCIT marketing graduates work at ad agencies, non-profits, manufacturers, and much more. Some entrepreneurial grads have created and run their own companies.

Full-time Programs

Diploma | Entrepreneurship
Diploma | Marketing Communications
Diploma | Professional Real Estate
Diploma | Professional Sales
Diploma | Tourism Management
Certificate | Sustainable Event Management

Part-time & Professional Programs

Check current available part-time courses.

Diploma | Business Administration - Marketing
Certificate | Advanced Marketing Management
Certificate | Marketing Communications
Certificate | Marketing Management
Certificate | Professional Sales
Certificate | Tourism Management
Associate Certificate | Customer Relationship Marketing
Associate Certificate | Entrepreneurship
Associate Certificate | Event Marketing
Associate Certificate | Fundraising Management
Associate Certificate | Marketing Communications*
Associate Certificate | Nonprofit Management
Associate Certificate | Public Relations
Associate Certificate | Retail Marketing Management
Associate Certificate | Sales Skills
Associate Certificate | Tourism Management
Statement of Completion | Coast Capital Savings Entrepreneurial Skills for Trades and Technology
Statement of Completion | Social Media and Digital Marketing*

*Can be completed entirely Online, in-Classroom, or with a combination of Online and in-Classroom courses

Part-time Courses

BCIT part-time courses are taught in our Downtown Vancouver Campus, Burnaby Campus, and Online. The following grids display which courses are available at each campus and the semester they are taught. Please be aware that course cost, availability, and location is subject to change.

(F) Fall term is between September to December
(W) Winter term is between January to April
(S) Spring/Summer term is between April to August
Marketing Courses
Terms Campus
MKTG 1019 - Media Relations
F W
DTC/BBY/Online
MKTG 1023 - Presentation Skills

W

DTC
MKTG 1024 - Business Plan Development



DTC
MKTG 1088 - Introduction to WordPress Blogging
F W S DTC/Online
MKTG 1102 - Essentials of Marketing
F
W
S
DTC/BBY/Online
MKTG 1112 - Customer Relations F


Online
MKTG 1119 - Sports Marketing
F
W

DTC
MKTG 1120 - Event Planning
F
W
S
DTC/BBY
MKTG 1121 - Off-Premise Catering Planning
F
W
S
DTC
MKTG 1122 - Wedding Planning
F
W
S
DTC
MKTG 1123 - Sustainable Event Management
F
W
S
DTC
MKTG 1126 - Live Entertainment Events and Festivals
F W S
DTC/BBY
MKTG 1140 - Retail Strategy
F
W
DTC/Online
MKTG 1218 - Inside Sales
F
W

DTC
MKTG 1219 - Professional Sales Skills
F W S
DTC/BBY/Online
MKTG 1312 - Writing Creative Copy
F W

DTC/BBY
MKTG 1323 - Effective Public Speaking
F W S DTC/BBY
MKTG 1324 - Small Business Development
F W S DTC/BBY
MKTG 1342 - Trade/Consumer Show Marketing
F   S  DTC
MKTG 1352 - Digital Marketing
F
W
S DTC/BBY/Online
MKTG 1550 - Social Media for Business
F W S DTC/Online
MKTG 1552 - Social Media Marketing
F
W S DTC/BBY/Online
MKTG 1554 - Fundamentals of Branding
F W
S
DTC
MKTG 2203 - Marketing Communications Essentials
F W S DTC/BBY/Online
MKTG 2205 - Marketing of Services
F

DTC
MKTG 2220 - Managing the Sales Force
F

DTC
MKTG 2225 - Project Management in Marketing
F W
DTC
MKTG 2319 - Advanced Professional Sales
F
W S
DTC
MKTG 2420 - Visual Merchandising
F

DTC
MKTG 2438 - Digital and Direct Marketing
F

S
DTC
MKTG 2525 - Global Marketing
F W S DTC/BBY
MKTG 3113 - Customer Relationship Management

W

DTC
MKTG 3218 - Media Planning and Buying
F
W

DTC
MKTG 3309 - Marketing Research


S DTC/Online
MKTG 3315 - Sponsorship and Corporate Social Responsibility
F     DTC
MKTG 3321 - Public Relations
F W
S DTC/BBY/Online
MKTG 3322 - Promotional Strategies
F
W
S
DTC/BBY/Online
MKTG 3325 - Consumer Behaviour
F
W

DTC
MKTG 3332 - Selling to Key Accounts
F
W

DTC
MKTG 3342 - Negotiating Skills
F
W
S
DTC/BBY
MKTG 3406 - Brand Innovation and Development
F
W S
DTC
MKTG 3418 - Advertising Design Production
F
W
S
DTC/Online
MKTG 3525 - Global Advertising and Promotions
F W
DTC/BBY
MKTG 3554 - Digital Branding
F W S DTC/Online
MKTG 4340 - Marketing Planning Fundamentals
F

S
DTC
MKTG 4435 - PTS Directed Studies
F
W S
BBY
MKTG 4515 - Industry Practicum
F W S BBY
VENT 1810 - Starting Your Own Business
F
W S
BBY
VENT 1822 - Personal Finance Fundamentals
F W S BBY
Fundraising & Nonprofit Courses
Terms Campus
FUND 1215 - Essentials of Fundraising
F W S DTC/Online
FUND 2315 - Major Gifts and Capital Campaigns
F W S
Online
FUND 2316 - Grant and Proposal Writing
F W S
DTC/Online
FUND 3216 - Management and Finance for Fundraising
F

DTC
NPMA 1700 - Financial Management for Nonprofit Organizations

W
Online
NPMA 1800 - Government Relations
F

Online
NPMA 1850 - Law and Governance
F

Online
NPMA 2611 - Managing People in Nonprofit
F W
Online