BCIT’s Marketing Management department is one of the largest faculties of marketing in Canada, and certainly the most specialized. Our Marketing Management program offers five diversified specialty options, and has earned a reputation across Canada for its innovative, applied, and relevant curriculum.
We invite you to view program specific sites for each of our full-time options:
Our graduates are in high demand, and many organizations specifically recruit them. They are renowned for being able to contribute to an organization’s success immediately, and are affectionately known to be "job ready."
Students who complete a Marketing Management Diploma at BCIT will be able to:
Identify marketing problems and opportunities and develop strategic business solutions through critical thinking.
Be able to execute and understand the importance of marketing research in making business decisions.
Work effectively in a team environment to achieve common objectives and goals.
Be able to develop, create, execute and persuasively present and sell ideas in both an oral and a written format.
Be able to develop and execute sales and negotiate strategies and tactics.
Be able to use current technological applications in researching, developing and executing marketing programs.
Have a fundamental understanding of business planning and financing.
Be cognizant of business ethics, corporate social responsibility and standards of good business practices.
Be able to network and build collaborative business relationships.
We believe marketing is what drives business, and we believe BCIT offers an unparalleled marketing education experience. Check us out, and see how we can help you realize your business career aspirations.
Marketing Grads In Action
Stuart Ballantyne received a 2010 BCIT Distinguished Alumni Award for Professional Leadership.