BCIT Marketing Management

BCIT’s Marketing Management department is one of the largest faculties of marketing in Canada, and certainly the most specialized. Our Marketing Management program offers five diversified specialty options, and has earned a reputation across Canada for its innovative, applied, and relevant curriculum.

MARKETING FULL-TIME PROGRAMS
Entrepreneurship
Diploma
The BCIT Entrepreneurship diploma program provides the skills and knowledge necessary to start your own business or build a career in a growing company.
Marketing Communications
Diploma
The BCIT Marketing Communications program prepares students to start a career in advertising at one of Canada's premier marketing and advertising programs.
Professional Real Estate
Diploma
The BCIT Professional Real Estate program prepares students for a career in commercial or residential real estate as an entrepreneur or part of a corporate team.
Professional Sales
Diploma
The BCIT Professional Sales program prepares students with the required sales skills to generate sales leads, build business relationships, and close deals.
Tourism Management
Diploma
The BCIT Tourism Management program prepares students to promote major tourist attractions and local community events to national and international audiences.
MARKETING PART-TIME PROGRAMS
Marketing Management
Diploma
The Marketing Management Diploma program provides general marketing skills. The program requires completing a Business Consulting Project and an industry practicum.
Advanced Marketing Management
Certificate
The Advanced Marketing Management program expands your marketing skills and is the next step to earning your BCIT Diploma in Marketing Management.
Marketing Communications
Certificate
The Marketing Communications program provides specialized training in developing promotional strategies, advertising campaigns, and corporate communications.
Marketing Management
Certificate
The Marketing Management program offers an assortment of courses designed to provide you with an understanding of all the elements of marketing management.
Professional Sales
Certificate
The Professional Sales program focuses on analyzing buyer needs, planning detailed and effective presentations, and developing professional oral and writing skills.
Tourism Management
Certificate
The Tourism Management program appeals to those already working in the tourism industry that want to increase their skills and those wanting to enter this growing industry.
Entrepreneurship
Associate Certificate
The Entrepreneurship program benefits those who want to start their own business and those who want to stand out in their career as self-starting, entrepreneurial workers.
Event Marketing
Associate Certificate
The Event Marketing program explores the many facets of event planning and event management. Choose from a variety of marketing electives to meet your needs.
Fundraising Management
Associate Certificate
The Fundraising Management program teaches the skills to succeed in an increasingly competitive fundraising environment, which is one of the fastest growing sectors.
Marketing Communications
Associate Certificate
The Marketing Communications program establishes skills and knowledge in digital marketing, public relations, media relations, and promotional strategies.
Nonprofit Management
Associate Certificate
The Nonprofit Management program is a program designed for executives and aspiring leaders to improve efficiency and performance in nonprofit organizations.
Public Relations
Associate Certificate
The Public Relations program focuses on the areas of public affairs, media relations, investor relations, corporate counseling, opinion research, and crisis communications.
Retail Marketing Management
Associate Certificate
The Retail Marketing Management program provides the skills to start a career in retail and can help to transition into a senior retail staff position or job in a retail head office.
Sales Skills
Associate Certificate
The Sales Skills program focuses on both the basics of selling and advanced personal selling skills, which are essential for success in today's competitive environment.
Tourism Management
Associate Certificate
The Tourism Management program provides a foundation in tourism marketing with a focus on resorts and hotels, travel and tour management, and conventions and meetings.
Business Analytics *NEW*
Statement of Completion
The Business Analytics Statement of Completion provides you with the ability to interpret a vast amount of data to make informed business decisions.
Social Entrepreneurship *NEW*
Statement of Completion
The Social Entrepreneurship Statement of Completion provides you with the fundamental skills needed to drive social change and social innovation in business.
Social Media and Online Marketing
Statement of Completion
The Social Media and Online Marketing Statement of Completion teaches how to plan, execute, monitor, and control web marketing and social media campaigns.